Some global players, expected to retain their leadership in the market during the forecast period, include ADFLOW Networks, BrightSign LLC., Cisco Systems, Inc., Intel Corp., LG, Samsung, Panasonic, etc. Global Players Constitute ~5% of the Total Number of Competitors, While Country Players Dominate Representing ~65% of Total Competitors.Ī comprehensive competitive analysis conducted during the Research Study found that the Global Digital Signage Market is highly fragmented with ~1,000 players, including globally diversified players, regional players, and a large number of country-niche players with their expertise in offering customized digital signage solutions conducive to the topography of the region. Ken Research shares 3 key insights on the competitive landscape of this dynamic market from its latest research study. Digital Signage may have different screen sizes, starting from less than 32 inches screen to more than 52 inches. A host of industries, including retail, healthcare, banking, etc., deploy indoor or outdoor signage as a part of their communication and advertising strategy.

Digital Signage can be put up on a range of devices, including Video Walls, Video Screens, or transparent LED screens. Country Niche Players Dominate the Market Holding ~50% Share Despite the Presence of about ~1,000 Competitors Comprising a Large Number of Regional Players and a Significant number of Global Players, finds a recent market study on the Global Digital Signage Marketĭigital Signage installations leverage LCD, LED, or projection technology to exhibit all sorts of audiovisual or multimedia content for the purpose of advertising or disseminating information deemed to be crucial for people at large.

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